AS2: Task 1: Ideas Generation

Ideas Generation

Proposal and theme ideas

How did my idea come about?:

Whilst mind mapping my ideas, my first initial thought was to produce an ident that demonstrated lots of colour. I wanted to demonstrate the theme of colour through brainstorming different ideas on paper as my ident will be created for the children's television channel; CBeebies. Shown below is my mind map. As displayed in the section labeled "themes", I have listed a large variety of what themes appeal to children, some of which include toys, balloons, animals and so on. After mind mapping my ideas, I was able to choose the theme of holidays. My theme bases around holidays for school children, thus why I have chosen to create ident ideas for the summer holidays, October half term holidays and Christmas holidays.

Mind Map

Demonstrated in the mind map are my ideas that I have planned through thought processing. By narrowing down each idea, I have decided to choose the theme in the centre entitled; "Half-term/summer/holidays" as I believe that this would be the most efficient theme to stay consistent with.

Idea Number 1:

My first idea was based around the summer holidays. My initial thoughts were to express what children would find entertaining during the summer, therefore I decided to plan the idea of a beach themed ident. The ident would show Lego characters having fun building sand castles and enjoying the sun. I then thought about changing the camera angle and displaying the mise en scene - this would then identify that the characters have dug the word "CBeebies" into the sand. The duration of the ident would then come to an end as the waves from the ocean would wash away the CBeebies logo. This is a fun idea for an ident and can be broadcast during the daytime.

Idea Number 2:

My second idea was centred around October half-term/Halloween. Most children enjoy Halloween because it's a time where they can dress up, go trick-or-treating and have fun. My idea was to portray pumpkins in the moonlight moving from side to side to the beat of the music - a spider will then come along and do the same thing - except it will be swinging in the background. My initial idea was to have more spiders swinging in the background and spelling CBeebies with their webs, however I believe that this would be quite difficult to produce through stop motion animation. My new idea would involve trick-or-treaters doing this movement instead of the spiders. The CBeebies logo will then appear after this. This ident would be beneficial to broadcast during the evening as it would appeal to the eerie atmosphere Halloween creates.

Idea Number 3:

My final idea would be centred around Christmas. For this idea, I incorporated my idea for the Halloween theme into this theme; however instead of there being pumpkins and spiders, snowmen and Christmas trees will replace them. Children definitely love this fun, festive time of year because it involves them playing in the snow, building snowmen and looking forward to Christmas Day itself. My alternate idea for this theme consists of multiple snowmen gathering round each other and placing their hats on the ground, spelling the word CBeebies in the snow and this would demonstrate the logo. I have decided not to pursue this idea because it would be hard to create using stop motion animation. This ident can be broadcast at any time of the day during this seasonal period because it is child friendly and brightens the mood of its target audience.